By: Lauren Landry

Learn the advantages of using custom cups, cup jackets, and sealing film for your boba tea drinks and custom containers for your snacks.

Customized boba tea plastic cups can help with promoting your brand.

Ever wonder why consumers choose one boba tea brand over another? One significant factor in choosing is the packaging. In fact, a study conducted by the Paper and Packaging Board and IPSOS on packaging design found that 7 out of 10 or 72 percent of consumers say that packaging design can influence their purchasing decision. On the same note, 30 percent of consumers solely base their buying decision on the packaging. 

Packaging is the first thing consumers interact with after purchasing their favorite boba tea drink. So to keep your boba tea brand in people’s minds, their journey to your products, starting with packaging, has to be enjoyable to be memorable.

If you think customizing your cups and containers may cost you more or is not a good investment, think again. Here are the three top benefits of boba tea custom packaging:

• #1 Brand recognition and differentiation
• #2 Grabs attention
• #3 Creates a memorable experience

 Consider customizing the packaging of your snacks as well.

#1 Brand recognition and differentiation

Settling with regular packaging without any logos or designs will not only make customers forget your brand but will also make you get lost in the sea of competitors. Customizing your product packaging is an easy yet very effective way to promote your brand. 

Packaging that carries your logo has your brand color palette, and some other brand elements can immediately lead to brand recognition and recall. With the help of custom packaging services from your trusted boba supplies store, your products will easily be differentiated from other boba tea brands. Consumers will immediately recognize your brand whenever they see your logo and color palette.

#2 Grabs attention 

Because custom packaging is unique, boba tea drinks in customized cups can easily grab attention. With that said, you should also invest in an eye-catching logo and design. Attention-grabbing packaging can be achieved with these tips: 

• Use color effectively. While it’s important to keep your packaging in line with your brand’s color palette to help foster brand awareness, it’s crucial to consider the subconscious messages you’re sending to customers when they look at your boba tea beverages or snacks. If you can’t decide on what colors to use, base your decision on color psychology:
• Red - attracts attention more than any other color and also increases metabolism and breathing rate, and raises blood pressure.
• Orange - promotes happiness and represents attraction, determination, encouragement, and success.
• Yellow - associated with joy and happiness and generates muscle energy.
• Green - associated with nature and eco-friendliness. This color can also relax the eyes.
• Blue - can slow the heart and respiratory rates, boost mental clarity, improve concentration, and stimulate thinking. However, blue is not recommended for food businesses, as it is an unappetizing color.  
• Indigo - associated with intuition, integrity, organization, and the arts as it fosters creativity. 
• Violet - symbolizes royalty, luxury, wealth, magic, and mystery. 
• Pink- associated with females, love, innocence, and optimism.  
• Brown - like green, is also associated with nature. It’s warm and comfortable, and classy. 
• White - represents purity, safety, cleanliness, goodness, and innocence.
• Black - symbolizes formality, authority, and power and is also associated with fear, death, mystery, and grief. 
• Gray - associated with conformity and maturity. It also gives off elegant and sophisticated vibes.  
• Use powerful imagery. Whatever picture you use on the packaging, make sure it aligns with your current branding and is relevant to the product itself. In other words, don’t place images of coffee beans on a pumpkin spice boba tea drink or a photo of fries on a container of noodles.
• Choose your message carefully. The description on the packaging should be able to attract attention. Make sure to use attention-grabbing but readable fonts as well.
• Go against the norm. Be creative and make it interactive! Include a motivational quote or a famous movie line. Put crossword puzzles or fun trivia. Make sure that all these are relevant to your brand.

#3 Creates a memorable experience 

A Bain & Company study found that around 60 to 80 percent of consumers do not make repeat purchases from a business if the product has no “wow factor” or did not give them an enjoyable experience. -- even if they were actually satisfied with the product. That’s just how important product packaging is!

So if the packaging of your boba tea products can give customers an experience that they won’t get from other brands, your brand will definitely be remembered. You also increase the chances of word-of-mouth marketing, as happy and satisfied customers are most likely to recommend products to their friends and family on social media.

The takeaway

Custom packaging can effectively set the tone, showcase the brand’s personality, tell a story, and provide an enjoyable experience for customers. If you make no effort with this marketing aspect of the business, you are doomed to be pushed off the edge by your competitors.

Remember that selling experience can also make your brand stand out from other boba tea brands. Make your packaging so good, aesthetic, and functional that they'd keep and reuse the cup or container instead of throwing them out.

LollicupStore offers custom printing on plastic and paper cups, paper food containers, cup jackets, and sealing film. Custom printing is also available for Karat® products, including napkins, straw papers, deli containers, fold-to-go boxes, pizza boxes, and more.

---

Follow us!

Instagram @lollicupstore

Facebook https://www.facebook.com/lollicupstore

YouTube: Lollicup Store