By: Annie Yao

When you think of KFC, what is the first thing that comes to mind? No doubt, the founder of KFC, Colonel Sanders’ face! Why? Because his grinning face is the pinnacle of their logo, which has been representing KFC for over 70 years. For any business, logos are first to deliver your brand's message to customers. But how to optimize the power of logos for any business is the crucial question. Custom printing is the best choice for any restaurant to proudly display its logo persona.
There are three main reasons you should custom print:

1. Custom Printing can help the logo to build a solid and consistent impression of your company.

Customers typically have mental checklists of several key factors to determine whether they will come again after visiting a restaurant or business. These factors can all be tied back to one major category: impression. Their impression of the food or the impression of the waiter’s service, it all plays a role.
However, competition in today's restaurant market is high. There are so many restaurants that are known for excellent service and high-quality food. Therefore, how can you stay top of mind in this business and leave a unique impression on your customers?

Simple answer: logo.

Everyone knows a great logo will tell your customers what kind of business you are and what type of style it is. That builds a consistent impression.
Like one of the most well-known photographers of the 20th century, Paul Rand said:
"A logo doesn't sell; it defines."
Custom printing is the way to deliver a solid branding message to your customers.
For example, your first impression of Panda Express, as you walk up to the restaurant, come up to the drive-through, or even receive food delivery, is the giant red, white and black logo with the cute panda. Pandas are often associated with Asian culture, so it clearly informs you that you are about to enjoy Chinese food. You have now made a connection and next time when you look at pandas or think about Chinese food, you will think Panda Express.
In this way, Panda Express sends messages about their brand to their customers without any additional effort. More importantly, custom printing their logo on supplies, menus, shirts and more helps Panda Express build a consistent impression for their customers.

2. Custom Printing restaurant supplies is the most efficient and affordable visual aid.

Compared to any verbal advertising, visual advertising is always the most direct and effective way to achieve the advertising goal of any business. Food service operators do not need to spend a ton on advertising when they custom print on restaurant supplies.
The pandemic led to more customers choosing to pick up food or order delivery rather than dine-in. As a result, restaurants are sending to go containers of their food.

According to the data survey from Forbes:
• Takeout for pickup is projected to generate $124 billion in sales this year
• Takeout with direct delivery from a restaurant: $32 billion
• Takeout with delivery from a third-party delivery company: $13 billion

Therefore, most customers’ impression of restaurants is based solely on their pickup or delivery experience. Custom printing your business logo on to-go containers becomes the easiest method for restaurants to brand their name and deliver their message.

3. Custom printed logos can trigger interest of other customers.

Another benefit of custom printing is that friends and acquaintances will see your logo on the to go containers and packaging. This additional exposure may influence interest and drive traffic to your restaurant.
The next time a person is craving, for instance, a taco, they may remember that big bell logo printed on any of the to-go cups, to-go containers or napkins. Now that person is compelled to visit Taco Bell.

Takeaway

Marketing is more than just social media, email, or even TV ads. It’s about getting your brand to stick in people’s minds and you can do just that with the right logo and proper placement of that logo on to go containers and other restaurant supplies. If you’re ready to custom print to get more brand exposure, then check out this high-quality custom printing service.